Companies are growing their talent pools and winning the war for top talent by creating an engaging and fun virtual alternative to the standard recruiting process.

60% of applicants abandon a job application because it took too long.

Global companies, like Coca Cola and Nestle, are already using gamification to enhance their recruitment process, placing candidate experience at the forefront.

The benefits of gamification are modernising pre-screening and assessments. This helps to streamline the recruitment process and attract top talent.

So, what is gamification in recruitment?

Gamification refers to applying game related elements to non-game contexts. Placing candidates in real life scenarios customised to business operations, making recruitment and onboarding realistic, engaging and fun. 

Gamification has become increasingly popular in various industries and contexts such as recruitment, selection and feedback purposes. Gamification takes repetitive and monotonous tasks and makes it engaging and motivating for the candidate and customer to engage in. 

You may have played Domino’s Pizza Mogul gamification solution that invited customers to create their own pizza, earn badges and money every time it’s sold. This strengthened brand awareness and attracted a larger talent pool who were looking to join a fun, and creative team.

Gamification tests candidates on:

• industry and product knowledge
• behaviours
• cognitive abilities 
• skills like creativity, problem-solving, teamwork and customer service

A new product for the Australian market

Davidson are now offering a gamified assessment solution through an exciting partnership with Canadian gamification leader The Talent Games (TTG). TTG has successfully assessed over 300,000+ candidates across more than 130 countries and for more than 45 clients which include Coca Cola, Nestle, Shell and large global retailers. 

The Impact of gamification on 20,000 candidates

Via the use of client and candidate data, The Davidson-TTG found that gamified recruitment can:

• Save approximately 32,000 hours of HR labour and focus on those candidates that are the right fit for your organisation.
• Increase the talent pool by 200% 
• Save $1,000,000 using the gamification tool
• Showcase your brand
  

The Talent Games

More than just a game

Enhance your candidate experience and gamify your recruitment, to better attract, engage and assess your talent pool.

By incorporating gamification in recruitment, organisation can also leverage: 

• Unbiased Algorithms
  Bias plays a major role in a lot of recruitment processes. The Davidson-TTG process has shown to take the bias out of the screening process.
• AI-Based Insights
  Measure your candidates against behavioural competencies and abilities. 
• Advanced Analytics
  Discover insight into your candidate’s experience, ROI, suitable hires, job performance and diversity. 
• Diversity
  85% of employers believe that increasing diversity in their workplace is a priority. The Talent Games support that via their gamified assessment, an organisations talent pool can increase by 200%, providing a more diverse group of applicants.

Other studies have shown that gamification is also being used to engage, and train people employees. It can equip the decision makers with effective and unbiased data to make more reliable, informed and objective decisions.

The facts: What candidates say

• 65% of candidates do not receive any feedback on their application. The Davidson-TTG solution has real time candidate feedback reports that get emailed to the candidate straight after completion.
• 74% of candidates feel gamification allows them to showcase their real potential. 
• 91% of candidates believe the gamified solutions are relevant to situations relative to the jobs they are applying for. We provide your candidates with a realistic job preview.

Davidson’s Group Manager of People Advisory Lindy MacPherson said that using The Talent Games gamified assessment increases the candidate pool enhancing diversity, reducing bias and time spent sifting through applications. This is a great way for organisations to showcase their brand and values. 

“By using Davidson-Talent Games’ gamification technology, organisations can customise, and simplify their candidate recruitment processes to better attract, engage and assess talent through relevant real-work scenarios using game-based simulations.” Mrs MacPherson said.

The Talent Games

Need to gamify your assessments?

You are invited to play, experience and learn more about our gamified assessment solution.