Five practical steps to build charisma

Early in my career, I regularly found myself in bookstores looking for the next book on ‘building confidence’ to give me the edge and to assist with my professional development.

I know most of you have also been in the same situation wandering aimlessly up and down the aisle at the book shop (or surfing Google for the more tech savvy!).

Today, my search has evolved to books about ‘building charisma.’

One of the best books I have come across on this topic is by Olivia Cabane. Her book The Charisma Myth highlights that the three foundation pillars needed to start building charisma are power (being perceived as able to affect the world around us), presence (having a moment-to-moment awareness of what is happening) and warmth (goodwill towards others).

These three pillars resonated with me because I realised I had seen them in action before.

We have all had a work colleague who has what appears to be a natural ability to light up a room when they enter, who inspire, motivate or simply bring a smile to the people they interact with. They seem to exercise these three pillars organically. But rest assured, while this ability may come easier to some, this ‘likeability’ can be practised, and like any other skill, can be learned.

Another author or expert, I suggest you investigate is Aja Frost and her recent article on The Muse.

Aja has outlined practical ‘likeability’ steps that we can implement today that will not only increase your power, presence and warmth, but will also make you happier in the process!

“Many of us have mistakenly believed that personality, was totally organic – that you couldn’t cultivate likeability. This is not entirely true. We can all do several simple things on a routine basis to not only become more well-liked, but also happier,” she says.

Happy reading!

Stacey Blanch  is a National Business Development Manager in  Davidson Consulting  and HR Solutions

Share this content

by Paula Price 27 April 2025
Senior executives are constantly navigating complex decisions, inspiring teams, driving results, and carrying the weight of corporate leadership. We are conditioned to lead — to solve, to direct, to deliver. But in this relentless drive to lead, we often forget the power of simply following. Over the years, one of the most transformative experiences in my professional development didn’t come from a boardroom, a leadership program, or a keynote at a summit. It came from volunteering. And more specifically, from being the manager of a number of high-performance rugby teams. At first glance, the role seemed simple: logistics, admin, support. Not exactly the stuff of strategic leadership. But there, on the sidelines, filling water bottles, washing jerseys, preparing paper work, and coordinating team meals, I rediscovered a truth that too many senior professionals lose touch with — the power of service, and the dignity of the roles that go unnoticed. These menial, often thankless tasks, were crucial to the team’s success. And in doing them, I was reminded of how often in our organisations we overlook the people who create the conditions for performance — the unsung operators, coordinators, assistants, and enablers. This experience fundamentally shifted the way I lead. I no longer see these roles as peripheral. I see them as the bedrock of any high-performing culture.  More importantly, stepping out of a leadership identity — even temporarily — gave me the space to remember who I am without the title. Not the CEO, not the CFO, not the strategist or the fixer — just a person in service of something greater than themselves. That humility is grounding. It makes you more empathetic, more observant, and more connected. And paradoxically, it makes you a better leader when you return to your day job.
A man and a woman are giving each other a high five in an office.
by Marketing Davidson 23 April 2025
Behind every high-performing organisation is a team of administrative professionals who keep everything running smoothly.
by Marketing Davidson 10 April 2025
In today’s fast-paced business environment, procurement and logistics professionals are the backbone of efficient supply chains. As global challenges reshape industries, organisations must adapt by recruiting top-tier talent to ensure resilience, innovation, and sustainability.