Destination Marketing and Brand Specialist

The Tweed Tourism Company | Tweed Shire Council

Shape the brand, voice and story of one of Australia's most naturally beautiful destinations

Davidson is proud to be partnering with Tweed Shire Council to appoint a Destination Marketing and Brand Specialist to shape how The Tweed is seen, experienced and remembered.

Opportunities like this in places like The Tweed don't come around often.

The Tweed is one of Australia's most desirable destinations, positioned between the Gold Coast and Byron Bay, where extraordinary natural assets, thriving communities and a strong visitor economy create unique opportunities for sustainable growth.

As a multi-award-winning destination with a strong brand and growing national profile, this opportunity offers the perfect blend of strategy, creativity and hands-on delivery.

The Opportunity

Tweed Shire Council is establishing a new team to lead The Tweed Tourism Company, a contemporary, in-house visitor economy service responsible for growing the region's reputation, visitation and economic impact.

We are seeking a Destination Marketing and Brand Specialist to lead the delivery of high-quality, data-driven marketing and brand activity that strengthens The Tweed's position across priority markets.

Reporting to the Visitor Economy Lead you will play a central role in shaping how the destination is seen, experienced and understood, leading the brand, managing the digital ecosystem and delivering integrated campaigns that drive measurable results.

Your Legacy

• You will lead and deliver integrated destination marketing campaigns that make people want to visit The Tweed across paid, owned and earned channels.
• You will provide expert advice on brand, marketing strategy, communication risks and performance optimisation.
• You will own and manage The Tweed Tourism Company's digital ecosystem, including websites, social media and EDMs.
• You will develop and curate high-quality, on-brand content across digital and print.
• You will manage travel media and PR contracts, ensuring value for investment and strong destination PR and media outcomes.
• Most importantly, you will leave a legacy that extends far beyond individual projects or campaigns helping define how future generations experience, value and connect with The Tweed.

About You

• You are an experienced marketing professional with strong expertise across brand management, digital marketing and integrated campaign delivery.
• You bring demonstrated experience delivering data-driven marketing outcomes, managing multi-channel digital ecosystems and translating strategy into effective campaigns that deliver measurable results.
• You are confident working across content, campaigns and analytics, with sound judgement in managing brand, communications and reputational considerations.
• You are a skilled relationship builder who can work effectively with tourism operators and stakeholders while delivering high-quality outcomes across multiple channels in a dynamic environment.
• You have experience managing external consultants and ideally bring established networks across the travel media and public relations sector.
• You live and breathe content creation and visual storytelling and are excited by the opportunity to elevate the profile of The Tweed and The Tweed Tourism Company across digital, social and media channels.
  
  

Why This Role?

Opportunities to showcase, market and promote destinations of this calibre are rare. Combining strategic influence with creative execution, this is a role where your work will have a visible and lasting impact.

Working as part of a newly formed and collaborative team, you will help shape the future of one of Australia's most desirable destinations while enjoying a competitive salary package, a nine-day fortnight, flexible work arrangements and the enviable lifestyle that attracts so many people to the region.

What's on Offer

• a base salary ranging from $102,118 per annum with competency-based increments up to $117,528 per annum plus 12% super.
• 70-hour, 9-day fortnight. Permanent full-time.
• This position is based in Murwillumbah, NSW and can be directed to work from any Council work site
• training and development opportunities
• flexible work options for a healthy work/life balance
• generous employment conditions (Council has too many to list – Click here for more )
• Join an employer of choice. Professionals Australia (Local Government Engineers' Association) named Council the 2021 Employer of Choice for its outstanding employment practices within NSW local government.
  
  

If you are seeking a role where you can influence the future of a region, strengthen communities and leave a lasting legacy, we welcome a confidential conversation.

Further information is available via the Davidson – Tweed Tourism Co. website or Apply Now.

Please note, applications close Sunday 5 July 2026.