- Drive operational performance and growth
- Position the organisation as an industry leader
- Melbourne CBD-based role
Our client is a for-purpose organisation that has served the Victorian community for over 100 years. With around 200 employees in Victoria, they are one of the most influential organisations in their sector. Based in the CBD, this important role will drive customer growth through building brand and value.
Reporting to the Executive Director and working closely with the Executive Team, you will lead the development and implementation of a new strategy, and drive the performance of the marketing team to continue to position the organisation as an industry leader. You will partner with key leaders across the organisation to oversee the implementation and delivery of the marketing strategy. This is a unique role which will allow you to put a new slant on traditional products and services marketing.
With a commercial focus, you will use data and analytics, systems, people and processes to increase customer engagement and revenue for the business. You will leverage the newly-implemented digital platforms (Salesforce, Marketing Cloud and Sitecore) to drive greater customer insights, and then leverage the data to be more targeted in your campaigns, resulting in greater sales, membership growth, and enabling advocacy outcomes. The tools are in place for you to revolutionise the digital engagement strategy, and you will ensure your team is driving content and services that meet the customers' needs, in order to derive maximum value now and into the future for your organisation.
You possess a track record of achievement as a people leader, and have led strategy development and campaign management with a strong focus on digital. With an entrepreneurial spirit and a flexible approach, you are passionate about marketing and driving new business. Holding a degree in Marketing or related discipline, you have a thorough knowledge of marketing principles, brand and product, and service management, and have applied this with great success in the real world.
If you are seeking a leadership role with real impact, and with an organisation that is forward-thinking in the way they support the community, this could be the role for you.
Please note that given the high volume of response expected, we ask that all applicants submit an online application in the first instance. We will respond to all applications in time.