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Digital Marketing Insights Analyst

Job Title: Digital Marketing Insights Analyst
Contract Type: Permanent
Location: Brisbane
Industry:
Salary: $120000 - $140000 per annum
Start Date: 2019-09-02
Reference: JO-1908-97190
Contact Name: Jesse Klaus
Contact Email: jesse.klaus@davidsonwp.com
Job Published: September 03, 2019 15:41

Job Description

About the Company

Davidson is currently partnering with a well known Brisbane headquartered company looking for an experienced Digital Marketing Insights Analyst to join their team.

About the Role

In this role, the Digital Marketing Insights Analyst will be responsible for running the digital marketing reporting function. You will be able to provide recommendations on which tools should be utilized for what, but furthermore, you will be diving deeply into large data sets and providing recommendations on Digital Channel and Marketing performance in order to increase return on investment of all Marketing activity for the company.
  • Building and enhancing the digital analytics function by assessing the existing tools and introducing new tools where needed
  • Working closely with the digital marketing team, in order to derive actionable insights into sales and marketing performance
  • Provide recommendations for business improvement and to improve marketing return on investment
  • Conducting regular competitor analysis and providing insights on what is happening within the market
  • Reporting on Paid, Earned and owned marketing channels
  • Developing and managing campaign dashboards
  • Taking ownership of attribution, tagging and tracking
  • Designing, managing and reporting on A/B and multi-variant testing
  • Managing Ad Hoc Digital Analytics projects
  • Lead in depth analysis across all available data sources in order to identify and recommend valuable and actionable consumer insights
About You
  • 3-5+ years in a similar role
  • Experienced at setting up reports from scratch
  • A natural curiosity to delve deeper into patterns and find answers
  • Have commercial experience using products such as Google Analytics the BI stack
  • Be confident in recommended tools to set up the analytics function
  • Have experience presenting your findings to key stakeholders
  • Degree Qualified in a relevant field
  • Able to draw data from various data sources and turn this data into insights
  • Love data and the digital landscape
  • Possess a strong understanding of multiple digital channels 
  • Be able to work collaboratively as you will be working closely with lots of different teams
The Benefits

In return, this company offers a competitive salary with achievable bonuses as well plenty of opportunity for career progression and personal development. 

To apply, click the link and upload your current resume in Microsoft Word format only (.doc or .docx). If you would like to have a confidential discussion, please contact Jesse Klaus on 07 3023 1080, quoting ref no. JO-1908-97190. Want to know more about Davidson? Visit us at www.davidsonwp.com