Executive Director, Student Attraction & Community Engagement - GOTAFE

Job Title: Executive Director, Student Attraction & Community Engagement - GOTAFE
Contract Type: Permanent
Location: Victoria
Salary: Competitive
Start Date: 2019-04-04
Reference: JO-1903-94016
Contact Name: Paris Plompen
Contact Email:
Job Published: April 05, 2019 12:06

Job Description

  • Be part of GOTAFE’s transformation
  • Rare opportunity to be part of a new executive team
  • Flexible working arrangements across multiple campuses

Located across multiple sites in picturesque and evolving regional Victoria, GOTAFE, a tertiary education provider, has been an intrinsic part of their local communities, delivering quality skills and training and championing equity for more than 20 years.
GOTAFE are resolutely committed to ensuring the needs of their students and industries are at the heart of all they do so while the world changes, GOTAFE is also transitioning so that they can be at the frontline of this change. In doing this, GOTAFE have the opportunity to shape the future of the delivery of tertiary education and to impact lasting change. This change will also see GOTAFE transition into a contemporary, cutting-edge and innovative organisation.
Be part of something great – now is an exciting time to join GOTAFE and contribute to this change!
The role
Reporting to the CEO, the role of the Executive Director, Student Attraction and Community Engagement (ED SACE), is responsible for the start of a student’s journey (student attraction) at GOTAFE and for ensuring that GOTAFE strategically engages with its key stakeholders across the community, local industries and relevant government departments. The ED SACE will drive GOTAFE’s marketing agenda; define GOTAFE’s reputation and brand with its community, key stakeholders and future students; develop strategies to approach media and promote good news stories. Furthermore the role will identify current government, industry and community demands and emerging trends and utilise this data to inform relevant programs, delivery methodologies, alternate revenue stream opportunities and key messaging for GOTAFE now and into the future.  

To be considered for this exciting opportunity, GOTAFE are pursuing a strategic, future-focused, customer centric executive leader with demonstrated experience developing evidence-based, data-driven marketing and brand strategies. Proven experience engaging with and establishing connections with relevant stakeholder groups will be key. Experience or the sophistication to develop strategies to attract future students to GOTAFE will be expected. GOTAFE are flexible with sector experience but are seeking someone with strong community values and a passion for life-long learning and regional communities.

This is a unique opportunity to help shape the new GOTAFE in an innovative responsive manner.
For further information please go to to download position descriptions, hear from the CEO and also apply. For a confidential conversation, please contact Melanie Pecanek on 03 9929 9587 or Jarrod McLauchlan on 03 9929 9515.