Connecting...

Senior Digital Marketing Specialist

Job Title: Senior Digital Marketing Specialist
Contract Type: Contract
Location: Melbourne C B D
Industry:
Salary: $600 - $800 per annum
Start Date: 2019-02-06
Reference: JO-1902-93428-1
Contact Name: Gabrielle Cassidy
Contact Email: gabrielle.cassidy@davidsonwp.com
Job Published: February 07, 2019 10:19

Job Description

We are looking for a Senior Marketing Specialist to assist or client, technology solutions organisation that facilities and improves the delivery of health services in Australia. Their solutions are designed to help the hospital sector do more with fewer resources, while maintaining levels of quality and safety and balancing budgets. You will support our leaders to develop effective digital marketing and communication programs that have a measurable positive impact on Brand, customer experience, sales pipeline (direct and indirect channels) and ultimately revenue.
The Role:
  • Market planning and research
  • Input to go-to-market plans - leverage best practice to create the best demand generation campaigns for specific segments to meet predefined goals, aligned to the customer buying journey
  • Develop marketing strategies - create campaigns that meet acquisition, nurturing, loyalty, advocacy and account based marketing needs, and best leverages our investment in content, technology, process and people
  • Taking the newly launched strategic narrative and telling the story at every customer touchpoint and through customer stories including website content/collateral (Product brochure, Case studies and Press releases)
  • Develop reporting to measure success of campaigns against KPI’s
Skills and Experience Required:
  • B2B marketing is essential
  • Experience with Adobe Experience Manager (AEM) and Microsoft Dynamics
  • Experience in a similar role, developing and executing cross channel campaigns that are both digital and traditional
  • Demonstrated ability to achieve KPI's and marketing objectives
  • Confident communication with stakeholders, both internal and external, at all levels of the business
  • Healthcare industry knowledge and experience (highly regarded)
  • previous experience marketing complex ICT solutions such as cloud, security, applications (highly regarded)
  • Understanding of digital marketing including SEO/SEM, content marketing, social media (particularly LinkedIn)

To apply, click the link and upload your current resume in Microsoft Word format only (.doc or .docx). If you would like to have a confidential discussion, please contact Gabrielle Cassidy on 03 9929 9550, quoting ref no. JO-1902-93428. Want to know more about Davidson? Visit us at www.davidsonwp.com